Isaac Anthony

Forget the baby milestones - everyone knows them. First smile, first solid food, rolling over, teeth, but what about your milestones? You know, the milestones for new parents. So, to inspire your new journey into the big, scary world of parenting we’ve put together a list of highs and lows of the first year.

If you’re looking for a baby product that combines comfort and utility, the muslin blanket wins every time. We’re obsessed. It’s not just about the gorgeous prints (though they definitely make things more fun), - it’s about the function. Every time we think we’ve found all the possible uses for them, we stumble across yet another genius tip from an amazing parent, and end up adding it to our list.

Finding the right gift for a new parent can be a challenge. Aside from wanting to give them something great, an item that they will cherish (if gift-giving was a competition, we’d want to win), it can also be hard to find something that fits their parenting style. It’s a task made all the more difficult by the sheer volume of baby products out there - many of which are totally unnecessary for a baby’s first year. Don’t give up though, because when you get it right, it’s truly special.

It’s a service we love to offer, embroidering each letter ourselves in-house. Then, we wait to see each parent share their happiness with an item of clothing made even more special and personal for their little one. There are a number of reasons why this small embellishment can make such a significant difference to every purchase. Here are some of our favourites.