As a new or expecting parent, you may already find yourself scrutinising product tags trying to figure out whether something is organic or not - it’s not always obvious! A lot of the time, organic is the preferred option when buying for children because organic materials, as well as being more environmentally friendly, are free from harsh chemicals and other irritants that can cause problems for little ones.
Unlike other non-organic materials that are subjected to harsh treatments during production, GOTS certified organic cotton has the potential to last a very long time, being much more resilient to the type of wear and tear caused by kids being...well, kids. To maintain its quality and comfort, however, you have to treat it with care. Additionally, to ensure organic dyes don’t run  and spoil other clothes during cleaning, there are a couple of extra things to keep in mind during your weekly (or let’s face it, daily) laundry cycles.
After weeks of bathing in warmth (sometimes too much warmth, depending on where you’ve been) and enjoying the extended daylight, we’re now beginning to wind down toward the end of summer. However, before we welcome the autumnal chill and crisp brown leaves, there’s still some time to make the most of the mid-year sunshine. To make sure your little ones are able to enjoy the rest of summer to its fullest extent, we’ve put together a guide on the best outdoor basics every parent should have.
It’s widely known that babies have more sensitive skin than adults. Not only that, but they’re also more susceptible than adults to environmental and seasonal skin sensitivity. With 20% of children in the UK affected by eczema, it’s important for parents to understand how to recognise and support sensitive skin issues throughout childhood. We know all too well how intimidating it is at first, but there are some simple household and lifestyle changes parents can make to help make life much more comfortable for little ones with sensitive skin.
It is an exciting time for Isaac Anthony as we can finally share the exciting range of new products we’ve been working on! There’s something for boys, girls, tiny babies and not-so-tiny children, from stylish summer rompers to an adorable new teddy, as well as fresh takes on some of our most popular signature designs. 
Greenwashing is used to promote a certain brand image, appealing to customers who want to make environmentally conscious decisions when shopping. It tricks them into believing they are supporting positive change or buying high-quality products, when the reality couldn’t be further from the truth.