The New Normal is a phrase most of us are now familiar with. It typically refers to our attitudes toward social distances and masks becoming a commonplace accessory, both of which are set against a backdrop of caring for our society’s greater health in the wake of COVID-19. However, the concept of a post-pandemic normal involves so much more, some of which may bring benefits, especially for independent online retailers.
Being a new mother and weathering a lockdown are two individually stressful challenges. Putting them together is even more difficult! As you try to keep on top of your baby’s routine, remembering your mask and sanitiser, and refreshing to get an appropriate delivery slot for your groceries, stress becomes inevitable. This is why it is crucial to embrace self-care, so that you can fend off such stress, supporting your wellbeing, and enjoying your little one’s first months.
The world as we know it is changing, and it’s taking the necessary steps toward sustainability. By supporting our products you are joining us in advocating for the support of worldwide sustainability and fair-trade employment. Isaac Anthony was created to be the company we wanted as new parents, and we strive to give each customer a personal and considered experience.
We know the later stages of pregnancy can often feel like a whirlwind, with hormones all over the place, spending evenings figuring out why a changing table has more functions than a transformer and of course training yourself on sticker art for the nursery walls. 
Why parents can lose their identity and our top tips for getting it back. This month in our #RealTalk blog, we wanted to tackle the important and extremely relatable topic of how your identity changes when you become a parent.