With the ever-changing fashion landscape, where trends and brands readily promote ‘fast fashion’ items that are produced unethically and therefore sold cheaply. All this creates the classic cash versus quality battle in your mind, and in the current climate, this is a dilemma that seems to challenge most of us on a weekly basis.

The last decade has seen a massive change in how consumers engage with brands, they don’t just care about price, they now consider a brand’s ethics before they make a purchase. One of the biggest changes in the last 10 years is the popularity of leading an organic lifestyle and what this really means.