Why going organic should be your New Years Resolution for 2020

Why going organic for your children should be your New Years Resolution

The last decade has seen a massive change in how consumers engage with brands, they don’t just care about price, they now consider a brand’s ethics before they make a purchase. One of the biggest changes in the last 10 years is the popularity of leading an organic lifestyle and what this really means.

Now we know that ‘I’m going organic’ is a commonly uttered phrase, often heard across the table at dinner parties, in the kitchen at work and on the majority of people's new year's resolution lists for 2020. The term ‘organic’ has almost transformed into a buzzword, a word that is commonly thrown around and can sometimes be merely just a cliché. But the stats show us it’s here to stay, with one report showing that ‘almost £45 million a week is spent on organic products’, and the hashtag ‘organic’ on Instagram has over 40,811,808 posts. It's clear to see this is not just a passing trend and that organic is now becoming a way of life.

When most people think about ‘going organic’ they immediately think of organic food, however today we’re going to focus on something a little different, the benefits of an organic lifestyle for your children and how this can be beneficial for both them and you.


When it comes to food for your little one the options can be really overwhelming, everyone seems to have an opinion and there are so many different areas to get advice. You only have to do a quick search on Mumsnet for baby food and you’ll get 1,050,000 results (that’s a lot of info). So how do you hear properly through all the noise and why should you be looking for organic options for your baby’s food?

Well, firstly you can wave goodbye to those unknown chemicals, as you’ll be limiting their exposure to any products that contain genetically modified ingredients. Shopping Organic helps you easily eliminate foods that have unknown toxins. As part of this, you’ll also be fully aware of exactly what you’re giving your child, you’ll know all the ingredients going into their food and that there will be nothing processed. Also, it’s been said that organic foods contain higher amounts of vitamins and antioxidants than non-organic items. 

And as well as organic baby food, there's also been a rise in the popularity of organic baby formula. As you can imagine baby formula is already pretty closely reviewed to make sure it meets a lot of health regulations, but organic baby formula goes that extra mile and has to meet even higher health standards. The main difference is that organic formula does not contain any synthetic ingredients or artificial sweeteners, and is specifically designed to mimic breast milk as closely as possible. 


Okay, now that the science lesson is over, we can move onto more exciting topics like clothes! We’re all familiar with organic food and even organic clothing for ourselves, but we may not necessarily consider organic clothing for our little ones. So, if you’re new to the whole organic craze or if you’re already on the so-called bandwagon food wise why not hop on the clothing side as well.

The main difference between normal and organic cotton is how the fabric is produced, conventional cotton is grown using those nasty toxic pesticides and chemicals (yep them again), it’s also sprayed with insecticides and bleached and coloured during the making process (sounds lovely right?). But with organic cotton, it’s grown in a totally natural environment, just plain simple, natural soil. It really is that easy.

Another point is your baby's skin is super sensitive, in fact, did you know it can even be up to 5 times thinner than an adult's skin. This is even more true with a preemie baby, as you will have noticed their skin can be very red as they’ve not been full-term, so the skin hasn't had the time to fully develop, making it even more sensitive. 

Although we can’t promise that a new organic onesie will stop your child crying in the middle of the night, it has been known to relax your little one and aid them in feeling comfortable, sleepy and all ready for a relaxing bedtime. If you don’t believe us try and do the feel test, the feel of organic cotton is much softer than processed fabrics and will feel much nicer on your baby’s skin.


So, you’ve already heard about organic food, and now your fully up to date on organic baby clothes, but what about organic toys, sound a bit far-fetched? Well, the concerns surrounding the types of materials used to make children's toys have been around for quite some time, however, it’s more recently that companies have started addressing these concerns and producing certified organic or green toys. Especially after the Amazon fiasco, where the retail giant was found to be selling toys that had ‘incredibly high’ amounts of a chemical that’s been linked to male infertility, the bath toy set in question had a staggering 300 times the legal amount of the chemical and created a media storm.

You can go as far as even ensuring the toys and dolls you give your child have ethically sourced organic clothing on (we do realise that's a bit extreme), but you can easily ensure you give your child organic toys. One of the main issues in this debate is the rise in chemicals used in very brightly coloured toys, especially as we all know children love to put their toys in their mouths. 

You may be thinking about how to identify which toys are best for my child? When choosing material or fabric toys the easiest way is to check the label to see if the fabric or wool is 100% organic, most brands love to shout about their organic products so this information shouldn’t be hard to find. When it comes to more sturdy items look for ones made from types of wood like bamboo and all-natural wood, and check that the dyes they have used for these products come from natural sources such as plants and that these plants have been grown organically.

So have we convinced you? Are you willing to make 2020 the year of going organic for your children, or have we gone the whole way and convinced you to do it for yourself as well?

Isaac Anthony was founded by the extremely talented Natalie Shore, who named the company after her two sons; Isaac who suffers from eczema and Anthony who after he was born spent some time in NICU. It was these experiences that inspired Natalie to create her own brand and help other parents in similar situations.

Every single item of clothing from Isaac Anthony is made from organic fabrics, and all the materials are sourced from ethical suppliers that have been certified by the Global Organic Textile Standard. This means when you shop with Isaac Anthony, you're not only getting beautifully made organic clothing for your child, but you're also supporting the fair-trade industry and helping to protect the environment.

Why going organic should be your New Years Resolution for 2020