Being a new mother and weathering a lockdown are two individually stressful challenges. Putting them together is even more difficult! As you try to keep on top of your baby’s routine, remembering your mask and sanitiser, and refreshing to get an appropriate delivery slot for your groceries, stress becomes inevitable. This is why it is crucial to embrace self-care, so that you can fend off such stress, supporting your wellbeing, and enjoying your little one’s first months.
The world as we know it is changing, and it’s taking the necessary steps toward sustainability. By supporting our products you are joining us in advocating for the support of worldwide sustainability and fair-trade employment. Isaac Anthony was created to be the company we wanted as new parents, and we strive to give each customer a personal and considered experience.
We know the later stages of pregnancy can often feel like a whirlwind, with hormones all over the place, spending evenings figuring out why a changing table has more functions than a transformer and of course training yourself on sticker art for the nursery walls. 
Why parents can lose their identity and our top tips for getting it back. This month in our #RealTalk blog, we wanted to tackle the important and extremely relatable topic of how your identity changes when you become a parent.
The newborn stage is the establishing stage, this is when your baby learns patterns and behaviours, the difference between day/night and when/how to eat.⁣ This, often intense time takes weeks of setting a pattern but only weeks - which is a long and very important time in a newborn baby’s life, but a very short time of routine interruption in your siblings lives.