Our Story

Who We Are

When we became parents, we began searching for high-quality children’s clothing. We could picture what we wanted as we shopped, clothing that was luxurious, comfortable, and, importantly, organic. However, we soon realised that it wasn’t as easy as we had hoped and, when we did find products that matched our description, they weren’t always what we would have necessarily considered affordable. 

Eventually, we decided to take the matter into our own hands. The drawing board was pulled out and filled with our designs. We began searching for environmentally friendly materials, those that would also be soft and kind to our children’s skin, and set ourselves the task of creating the clothing that we had originally been searching for. 

We then founded Isaac Anthony, in our home city of Manchester, where we continue to operate today, finding ourselves thriving in its creative and industrious culture. What started with the intention of providing high-quality and organic clothing for our own children, clothing that would also be good for the planet, became something more. Now, we get to share our passion with others, connecting with customers who share our values, those who want the best for their children and the environment.

Caring For Our Planet

Our suppliers are each Global Organic Textile Standard (GOTS) certified. This certification is incredibly helpful, indicating that each piece of material has been grown organically and that both the ecology and labour behind its production is of a high ethical standard. 

Choosing organic clothing means choosing fewer greenhouse gases, over 80% less water, and fewer harmful chemicals. It is a standard of production that ensures everybody and our environment can be healthy and happy. We want to support it and we hope you do too.

Caring For Our Skin

There are also personally beneficial qualities of organic cotton, qualities that are especially important for children and newborns who have skin more sensitive than adults. We learned firsthand that clothing made with ill-considered, non-organic materials are detrimental to a child’s comfort and health. Organic cotton, on the other hand, is far more favourable against the delicate skin of our children, lasting longer and regulating heat more easily. This is why all Isaac Anthony clothing is made with 100% organic cotton.

Caring For Little Ones

There are so few clothing options available on the high street for preemie babies, children who deserve the same quality and comfort as all others. We provide three premature baby sizes for most of our clothing, offering a variety of options to the tiniest of children up, going up to those seven years of age.

An important feature that we wanted to offer with our clothing is personalisation. With our in-house embroidery machine, we offer each item of clothing to be embroidered with initials or a name and, with a variety of fonts and colours available, you can turn your purchase into a truly sentimental and personal item of clothing.

To learn more about who we are and the work that we do, you can follow our updates at @IsaacAnthonyOfficial.